Cutting Through The Misinformation Barriers
If you have gone through any training for Search Engine Optimization (SEO), such as I recently went through with SEO Networker, you will learn about finding the right keywords and to use those keywords to get your article, blog or video ranked on the first page of Google. This is critical for your article/video/website to be found since most people’s attention span is short in this day and age and they will not look further into pages 2 or 3 on a search result. To be successful, there are a number of other factors involved, but we will focus on finding the correct keywords in this article.
For example, when you search for a term, for example, “Safari holidays”, this is the first page of the search results on Google.
There are more than 10 pages of search results as you can see below.
Free SEO Tool
Google keyword tool
To find the correct keywords, one common free tool that they teach you how to use in the SEO Networker course is the Google keyword research tool and you can find this at https://adwords.google.com/select/keywordtoolexternal
The next screenshot below shows you what I find when I go into the tool and search for “Safari holidays”. You will have a list of keyword ideas (100 in this case), the competition, the number of global monthly searches and local monthly searches. To find more keywords using this tool, you can download this list and put the entire list back into the tool and run the search again, this will generate more keywords for you.
To find your niche market – you want to go where there is competition
In this article, I want to address the importance of competition for someone looking for a niche market. The competition bar is the green bar against each keyword idea. The more shaded the bar is, the higher the competition. So the 2nd to 5th keywords shown above clearly have very high competition compared to the 1st and 6th keywords.
I have heard that we should choose keywords with low competition and sometimes to choose keywords with high competition and I never really understood the difference for application until recently when it was pointed out very clearly in the SEO Networker training course.
Firstly, for those new to PPC and SEO, on most search results from Google, there are 2 types of results – one which advertisers pay for to appear on the first page of Google. This is referred to as PPC (“pay per click” as the advertisers have to pay for each click made on their advertisement). These are found in an area shaded yellow on the top of the page and on the right side bar of the page. The other is from people or companies who contribute to the search results from their website, blog, articles, videos, etc. These are referred to as “organic” search results and they are found in the main body of the page.
In the screen shot below, you will see where to find both types of search results.
SEO Networker: Use SEO to let your target audience find you
SEO is of course, a critical component to the success of internet marketing. Your internet business could fail for a number of reasons and here are 3 of them:
1. If people cannot find you;
2. If people do not trust you;
3. If people do not understand you.
The whole process for SEO is to help you find your target audience, to understand their pain, to offer a desired solution and to get them to buy into your solution for them. Only then will it be a win : win result.
As you can imagine, such a critical process involves a lot of time and effort if you want to do well in this area and to get the best results for your business. There are many courses and software in the market place to help you master SEO. One product, the brain child of Raymond Fong and Fernando Ceballos, the “SEO Networker ”, is one you must to look into. Ray and Ferny are the SEO kings of the Network Marketing industry; they invented the term “zero competition keywords”. Now wouldn’t you like to have many zero competition keywords to work with? SEO Networker will take you through some advanced methods of keyword research and optimization of your webpage. They also have guest appearances of other SEO experts to help deepen your knowledge round SEO. My philosophy is to always learn and model after the best of the best and Ray and Ferny of SEO Networker are no exception.
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