Janet Miller wrote in Search Insider and gave us some great tips on how to give the most visibility to the content in our blog in order to achieve SEO success.
A blogger’s dream is for his/her content to go viral and we do this with SEO strategies. In this article, Janet gives us advice regarding our content.
- behind a registration wall
- in our videos
- in Infographics
- in our PDFs
Read more at SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content – MediaPost Communications
Janet counsels about the importance of setting up a XML Sitemap to enable the Search Engine robots to find that content and improve the SEO. Providing a transcript for your video on the same page in your blog or in the description section in YouTube is another way to give your content visibility. Remember, the search engines robots cannot watch a video.
Just like videos, Infographics are also not read by the search engine robots and therefore additional work is needed if you want to use them for your SEO success. So Janet advices the following:
“To optimize the infographic:
1. Put each infographic on its own web page, complete with navigation.
2. Add content to the page, such as the infographic title, description and some content about what is contained in the infographic.
3. You can also link to a larger version. Use a smaller version on the web page, but then link to a larger version of the same image that is stand-alone.”
If you are using images, do not forget to pin it on Pinterest to get more links to your content.
Last, but not least, Janet talks about PDF documents as indexable by search engine robots and she gives us some steps to follow.
So make sure to check out this article by Janet Driscoll Miller…More at SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content – MediaPost Communications
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